Marketing among Most Agile Company Functions
Though an overwhelming majority (88%) of global executives believe that organizational agility is important to business success, 27% say their company is at a competitive disadvantage because it is not...
View ArticleConsumer Confidence Rebounds in April; Job Fears Persist
Reversing seven months of crumbling confidence, Americans’ economic enthusiasm rallied this month as the RBC CASH (Consumer Attitudes and Spending by Household) Index hit 38.3, a 30.1-point jump from...
View ArticleTop 10 Favorite Fast Food Chains: McDonald’s Still #1
McDonald’s and Burger King remain America’s #1 and #2 most preferred fast-food chains, while Subway unseated Wendy’s in 2008 to nab the #3 spot, according to research on the quick-service restaurant...
View ArticleYounger US Demos 12% Less Likely to Tweet
The majority of Twitter users worldwide are age 35 or older, and young adults ages 18-24 make up only 10.6% of the Twitter population in the US and are less likely than the average user to Tweet,...
View ArticleTop 10 Broadcast Media Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Sports Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleLoyalty Programs Reach Middle Age; Only 44% Actively Used
Despite a jump from 1.3 billion to 1.8 million total loyalty program memberships in the US between 2007 and 2009, less than 44% are actively used, according to research from COLLOQUY. (more…)
View ArticleFast-Growing Facebook #1 in Most of Europe
Facebook logged 275 million global visitors in February 2009 and has catapulted to the #6-ranked online property worldwide, a 75% increase over the same period last year, according to data from...
View ArticleTop 10 Community-based Organization Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleHispanic Newspapers Show High Readership Loyalty
As mainstream and national newspapers suffer readership declines in the US, Hispanic newspapers continue to be one of the top media choices among Hispanics of all ages, with 82% reporting that they...
View ArticleAverage American Surfed 2,554 Pages in March
The average American visited 111 internet domains and surfed 2,554 web pages in March 2009, according to (pdf) data from Nielsen Online, a service of The Nielsen Company. (more…)
View ArticleAmerica’s Best Small Cities for Startups
Small US cities that have a stable base of industry, a young and educated workforce, plentiful venture capital and a reasonable cost of living are the most conducive to startups, according to...
View ArticleNebraska Fiscally Happiest State; Oregon Saddest
Nebraska has captured the #1 spot on a list of America’s fiscally happiest states, based on several financial and economic indicators, according to MainStreet.com, which also reports that Oregon –...
View ArticleTop 10 Portal Frontpages – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAffluent Survey Revised to Collect ‘Wealth’ of New Data
In response to major societal, demographic, and media-consumption shifts among America’s affluent population, Ipsos Mendelsohn recently announced that it is giving its well-known Mendelsohn Affluent...
View ArticleMagazine Ad Pages Plummet 26% in Q1
Advertising pages for consumer magazines totaled 37,196.43 in the first quarter of 2009, a decline of nearly 26% over the same period last year that was caused primarily by the faltering economy,...
View ArticleFour in Five Americans Attached to Old T-Shirt
Nearly 80% of Americans in all demographic groups say they feel a sense of attachment to at least one of their old t-shirts, and that shirt is most likely to be one that was acquired on vacation,...
View ArticleHispanic Internet Audience Reaches Record 20.3 Million
The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% growth over the same period in 2008, according to a report on the US Hispanic internet market...
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