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‘Audit’ Shows Tax Services Ad Spend Up, Financial Services Down

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As this year’s US deadline for filing income taxes fast approaches, a timely audit (pdf) by The Nielsen Company finds that tax services companies spent $220 million on ads in 2008, an increase of 11% from 2007. In contrast, financial and investment services companies spent just over $2 billion in 2008, a decrease of 8%. (more…)


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